Banner Size


There are different formats known as standard banner size. The standards evolved from guidelines several market leaders worked out in early days. Of course, everybody is free to define their own formats but we recommend you design your banners in standard formats to correspond with most advertisers. You may want to take the graphics (right click and "save to disk") we created to see what they look like in your website design. The size of ad units is defined in pixel - width x height. Set the values of your image to the respective format when you start designing your banner.

We list the most popular formats. You may identify other formats surfing the web. Have a look at your favorite websites to get some impressions what banner size they are using.


Leaderboard (728 x 90 pixel):



Full Banner (468 x 60 pixel):




Half Banner (234 x 60 pixel):






Rectangle (180 x 150 pixel):






Square Button (125 x 125 pixel):



Micro Bar (88 x 31 pixel):


Skyscraper (120 x 600 pixel):


Wide Skyscraper (160 x 600 pixel):


Large Rectangle (336 x 280 pixel):







Medium Rectangle (300 x 250 pixel):


Want to learn more about banner size? You'll find a very good resource about internet advertising at the Interactive Advertising Bureau (IAB).

Update 09/Feb: we added the banner dimension medium rectangle because many sites such as the new york times use it for image ads.