SEOs improve rankings in organic search results

A few searches at major search engines reveal how well a website is ranked for certain keywords and/or phrases. More often than not website managers find out that rankings are not as good as they should be. To improve search ranking is the core objective of search engine optimization. How much work SEOs have to put into top rankings depends on the competitiveness of a keyword or phrase.

Although search engine optimization offers great opportunities, website managers mostly just start to care when they see how well the competition is ranking. It's important to know that the sooner a website is optimized the less effort is required for top search rankings. After examining the competitiveness of the desired keyword space the SEO decides which pattern scores should be improved and which factors therefore must be addressed.

Since organic search ranking is much more dependent on content than paid search ranking SEOs may also need to send content requests to website managers. Search engine optimization can't be successful in the long run if too little effort is put into a websites' content. Ideally the SEO can communicate a clear picture of the required content supportet by the results from prior keyword research. The higher the quality of content the easier it will be to improve search ranking.

The SEO then goes on to carry out the optimization tasks. The tasks are divided into so called onsite and offsite optimization tasks. If there's a team of SEOs, members might specialize on certain tasks. That can speed up the optimization process (not proportionally though). Onsite optimization must be realized before offsite optimization because search engines see external factors as confirmation of onsite activity.

When the process for the next optimization stage is finished, SEOs must wait until search engines have factored in the changes. Only then a SEO can tell if changes were able to improve search ranking and to what extent. No one can guarantee rankings in such a dynamic field. Careful examination often uncovers the need for another optimization round.